Foundations of Email Deliverability II

Second of four posts in the Email Deliverability Series After several years of practice, I’ve assembled a summary of the best tips to ensure the successful inbox placement of your email. Dos: Personalize your content for each subscriber. Insert their name or dynamic content that caters to their interests. Send from a person instead ofContinue reading “Foundations of Email Deliverability II”

Foundations of Email Deliverability

First of four posts in the Email Deliverability Series The most engaging or creative email in the world is worthless if you can’t get it into a person’s Inbox. That’s why I’m starting with some foundational tips for success with email in general, mixed with some Marketing Cloud features as well. First, I recommend checkingContinue reading “Foundations of Email Deliverability”