Journey Builder Entrance Criteria, Campaigns & Dynamic Sender Profiles

Combining three of the coolest features of Marketing Cloud into a single message series turned out to be complicated and we learned something new. So, I wanted to document and share it. Note, this scenario takes place in a Marketing Cloud enterprise 2.0 account using the Connector to the Salescloud CRM. The issue (in aContinue reading “Journey Builder Entrance Criteria, Campaigns & Dynamic Sender Profiles”

Marketing Cloud Data Extensions and Partial Delivery

Have you ever sent an email to a data extension, then looked at the tracking and wondered why Marketing Cloud decided to only send to a portion of the recipients? The most likely answer is that some of the people on your data extension have a Held, Bounced, or Unsubscribed status. What if you wantContinue reading “Marketing Cloud Data Extensions and Partial Delivery”